Why I started Sell Right.
The reps who sell properly lose to the ones who push. I do not think that is a fact of the profession, and this is the short version of why.
Score your sales floor out of 100 in 30 minutes.
Your sales team should not need you to hit targets. The Sales Health Audit is a free 1-on-1 with Ryan for founder-led teams of 5 to 20 reps in Singapore, scored live across Purpose, Belief, and Method while you watch.
Free, 30 minutes, and no proposal at the end of it unless you ask for one.
Your 1-on-1 Sales Health Audit with Ryan
It is scored live, on a shared screen, while you watch. Not a form you fill in, and not a PDF that arrives by email afterwards. Ryan works through the questions with you and you can push back on any answer as it goes in, which is the difference between a diagnostic and a lead magnet.
You describe your sales setup. We tell you which of the 3 obstacles you are actually dealing with, and whether what we have fixes it. If it does not, we will say so on the call, and you will still leave with the report.
No generic frameworks, and no sales pitch. It is 30 minutes spent on your floor, your numbers, and what is actually holding the month together.
You leave with
A Sales Health Score out of 100, built from 3 separately weighted areas.
- The scorePurpose, Belief, and Method, weighted 20, 30, and 50. You will not guess it, and the area dragging it down is rarely the one founders name.
- Which of the 3 obstacles is costing the mostThey look identical from the inside and they have different fixes.
- Roughly what that costs a quarterWorked out live from your own figures, with the arithmetic shown on the report rather than asserted.
You keep the report either way. There is no deck, and no follow-up sequence afterwards.
The realityMost founders think they have a sales problem. They have a sales dependency problem.
The business looks bigger from the outside than it feels on the inside. There is product proof, there are leads, there is a team. Sales still follows you home, because the team still runs on your judgement.
Tick what is true on your floor this quarter
0 of 9 Tick the ones you recognise.
Book My Sales Health AuditWhat you have doneYou have tried to fix sales through all sorts of means, and nothing seems to hold.
Almost every founder or manager at this stage has already run the same 3 plays.
People
- Hired experienced reps, assuming experience meant method.
- Promoted the best closer into a manager.
- Had new reps shadow top performers.
Trainings
- Handed out scripts and call recordings.
- Ran a one-off training day.
- Attended group coaching that was not tailored.
Tools and technologies
- Tried new CRMs, but they last only a few weeks.
- Explored apps that nobody uses, or that are too complicated to teach a new rep.
- Used AI to build tools that keep having issues.
Every one of those is a people fix or a tool fix, and none of them installs a method that outlives the person who taught it. Which is why the improvement lasts exactly as long as your attention does.
Our promiseWe provide sales mentorships and install systems on-the-ground.
Systems that produce self-sufficient sales reps who consistently and predictably hit targets after we leave. So results do not depend on you micromanaging, or on your best 2–3 reps carrying the team.
This is not a sales course. It is a sales operating system that trains forward after we leave.
01
Your manager owns a cascade-training flywheel, which creates sales independence.
Eliminates the obstacle of having no repeatable and proven way to develop the team, handling every rep new from scratch.
02
Reps close on a repeatable method, not on personality.
Eliminates the obstacle that skill is inconsistent regardless of tenure. Some close, some do not, nobody knows why.
03
New and inexperienced hires produce within 30 days.
Eliminates the obstacle that production sits with 2 or 3 closers, and new hires ramp too slowly to matter.
What the number is made of.
3 areas, weighted, because they do not carry equal load. Most founders can name the area they think is weakest. It is often not the one the score finds.
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20%
Purpose
Whether your reps know why they sell, and why this company deserves to be sold for. Thin here and nothing above it holds under pressure.
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30%
Belief
Whether a rep believes they can sell, and whether that survives a hard month. This is where quiet reps quietly write themselves off.
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50%
Method
What actually happens in front of a buyer. Half the score sits here, because this is where the deal is won or lost, and it is the area founders see least of.
The score sits on a 4-band scale
Personality-dependent
Sales Independence
What it looks like when it works.
Founders rarely describe the goal as a sales system. They describe it like this.
- You take a week off, phone in a drawer, and the month still lands.
- Your manager develops the team without routing every decision back to you.
- A new hire joins and gets better because of how the floor works, not because you personally trained them.
- You are running a sales organisation instead of being its best salesperson.
What we will work through together.
30 minutes, in 3 parts. You do most of the talking in the first 10.
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Minutes 0–10
Your floor, in numbers
Headcount, ramp time, what share of last quarter came from your top 2 reps, where deals stall, and what you have already tried. I ask, you talk. Nothing to prepare.
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Minutes 10–20
Your score, built while you watch
Purpose, Belief, and Method are scored separately on the shared screen. You see each answer go in and you can argue with any of them before it counts.
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Minutes 20–30
Which obstacle, and what it costs
Which of the 3 obstacles is costing you the most, and roughly what that is per quarter, worked out from your figures rather than an industry benchmark.
What it is not. You will not sit through a demo or a deck, and I will not spend the 30 minutes talking at you. If your real gap is lead generation rather than selling, or a system will not fix what you are describing, I will say so and end the call early.
Built by someone who sold before he taught.
Ryan started selling at 17, through his first business in vending machines. Across 11 years since then he has sold B2B and B2C across several industries, run his own sales floors, and coached 119 reps through the same plateau your team is sitting on.
He is not a natural closer, and he is not an extrovert. He built a system that repeatedly works, through trial and error, after years of watching pushier reps outperform people who sold properly. That is a training failure, not a fact of the profession, and closing that gap is the whole reason Sell Right exists.
Selling isn't a personality trait. It's a trained skill, and we make sure it's trained right.
- 30%
- increase in closing rate at company level, for an outsourcing client with the system installed.
- 5–6
- appointments closed out of every 10 by coached reps on that floor, up from 1 or 2 before.
- 10–15
- reps raised to five figures a month, many of them fresh graduates when they started.
- 119
- sales reps coached to date, across B2B and B2C floors.
- 1,891+
- clients personally closed. The method was built on those calls, not borrowed from a course.
- 5
- consecutive years ranked top 2 in an education sales organisation of more than 100 reps.
Real reps. Real change.
These are reps, not founders, and that is the point. The promise is self-sufficient reps who hit targets after we leave, so the people best placed to say whether that happened are the ones it happened to. 0 of them, in their own words.
Before you book, check the fit.
Saying who this is not for saves us both 30 minutes. If you are on the right-hand list, I would rather you knew now than found out on the call.
Book it if
- You run a founder-led B2B company in Singapore, or you lead the sales team inside one.
- You have 5 to 20 sales reps, or you are hiring toward that.
- Revenue is already proven. The gap is repeatability, not demand.
- You want out of the sales seat, not more control of it.
- You want a system you own at the end, not a coach on permanent retainer.
- You would rather hear a hard diagnosis than a comfortable one.
Do not book it if
- You are shopping for a one-day workshop, a course, or a keynote.
- Your real gap is lead generation rather than selling.
- Pressure tactics are the strategy on your floor, and are meant to stay.
The questions you are probably already asking.
Is this a sales call with a different name on it?
It is a real diagnostic, and you leave with the scored report whether or not anything follows. What I will not do is pretend there is no commercial interest: if the diagnosis points at work we can do, I will say so at the end and you can ask for a proposal or not. There is no deck, and I do not run a follow-up sequence afterwards.
What does the actual engagement cost?
Engagements run 6 months and are priced as a monthly retainer. I will give you the number on the call once I know the size of your floor, because a 6-rep team and a 20-rep team are not the same job. The audit itself costs nothing and does not commit you to hearing the price.
I do not have 30 minutes this month.
That is usually a symptom of the thing being diagnosed. If your calendar cannot absorb 30 minutes, it is worth asking how much of it is currently spent on calls your reps should be handling. Book the earliest slot that is genuinely free, even if it is 3 weeks out.
I do not want generic sales training.
Neither do we. Generic training is a syllabus delivered to a room. This is a system installed on a floor, using your deals, your objections, and your reps. If we ran the same 6 months at another company the artefacts at the end would look different, because they are built out of your calls.
My industry is different.
The product knowledge is different. The diagnosis is not. Every complex sale has a buyer with a problem they have not fully priced, and a rep tempted to pitch before understanding it. Your reps supply the industry, we supply the method, and we learn your industry on your floor in the first 2 weeks.
My best reps already know how to sell.
They do, and that is the exposure. Right now their method lives in their heads, which means you cannot hire against it, coach against it, or replace it. Part of this work is extracting what your top 2 or 3 already do and making it teachable to the other 15.
I tried training before, and it did not stick.
Most training is an event with no owner afterwards. That is why the handover is a phase rather than a promise. Your manager runs the coaching system in front of us before we leave, on real reps, with us watching. If they cannot run it, we are not finished.
I am not sure the team will use the system once you are gone.
That is the correct thing to worry about, and it is the specific claim being made here. The promise is that targets still get hit after we leave. It is falsifiable on purpose. Staying on past the 6 months is available, but needing it is not the plan.
Get startedBook a 30-minute Sales Health Audit.
Pick a time that suits you. You will get a calendar invite with a video link, and one reminder. Nothing to prepare, and no forms to fill in beforehand.
Your floor is already scored every month, in revenue. That number arrives too late to act on.
30 minutes gets you the score before the month does, which of the 3 obstacles is costing you the most, and roughly what that is per quarter. If a system will not fix it, we will tell you on the call.
At no cost, and you will not be added to a mailing list.