/* ============================================================
   SELL RIGHT — Sales Health Audit landing page
   Palette locked by Brand Guidelines v1.1.

   TYPE, amended 12 Aug 2026: Archivo carries the whole page.
   It matches the logo lettering, and hierarchy comes from weight,
   size, and tracking rather than from a second family. Bodoni Moda
   and IBM Plex Mono are no longer loaded.

   Two contrast rules govern every colour choice:
     Ink text on Accent  = 2.60:1 — banned.
     Accent text on Ink  = 2.60:1 — banned.
   On Ink surfaces, Accent is for non-text elements only.
   ============================================================ */

:root {
  --paper:      #F4F1EA;
  --ink:        #1A1A17;
  --accent:     #A63328;

  /* Muted text is built from Ink tints. Slate (#5E6B73) is
     placeholder-only per brand and never ships. */
  --ink-72:     #55544F;
  --ink-58:     #64635E;   /* darkened from #71706B — that measured 4.4:1 on Paper */
  --ink-30:     #B3B0AB;
  --ink-14:     #DAD7D1;
  --ink-08:     rgba(26, 26, 23, .08);
  --ink-16:     rgba(26, 26, 23, .16);

  --paper-78:   rgba(244, 241, 234, .78);
  --paper-56:   rgba(244, 241, 234, .68);   /* raised for AA on Ink surfaces */
  --paper-20:   rgba(244, 241, 234, .20);

  --sans: "Archivo", "Helvetica Neue", Arial, sans-serif;

  --max:  1240px;
  --pad:  clamp(1.25rem, 5vw, 4rem);
  --r:    22px;
  --r-sm: 14px;
  --sec:  clamp(4.5rem, 9vw, 8rem);

  --ease: cubic-bezier(.16, .84, .34, 1);
}

*, *::before, *::after { box-sizing: border-box; }

html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 1.0625rem;
  line-height: 1.6;
  font-weight: 400;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img { max-width: 100%; display: block; }
a { color: inherit; }

.wrap { max-width: var(--max); margin-inline: auto; padding-inline: var(--pad); }

.skip {
  position: absolute; left: -9999px; top: 0; z-index: 200;
  background: var(--ink); color: var(--paper); padding: .8rem 1.25rem;
  font: 500 .875rem/1 var(--sans); border-radius: 0 0 var(--r-sm) 0;
}
.skip:focus { left: 0; }

:focus-visible { outline: 2.5px solid var(--accent); outline-offset: 3px; border-radius: 4px; }
.on-ink :focus-visible, .slab :focus-visible { outline-color: var(--paper); }

/* ── Type scale ───────────────────────────────────────────── */

h1, h2, h3 { font-weight: 800; letter-spacing: -0.035em; line-height: 1; margin: 0; }

/* ch on a display element resolves against ITS OWN font-size. Never
   cap a heading from a body-sized wrapper. */
.d1 { font-size: clamp(2.5rem, 6vw, 4.6rem); max-width: 18ch; text-wrap: balance; }
.d2 { font-size: clamp(1.95rem, 4.3vw, 3.3rem); line-height: 1.02; max-width: 22ch; text-wrap: balance; }
.d3 { font-size: clamp(1.35rem, 2.3vw, 1.85rem); letter-spacing: -0.028em; line-height: 1.1; font-weight: 700; }

p { margin: 0 0 1.15em; }
.lede { font-size: clamp(1.075rem, 1.55vw, 1.28rem); line-height: 1.55; color: var(--ink-72); max-width: 52ch; }
.on-ink .lede, .slab .lede { color: var(--paper-78); }
.prose { max-width: 68ch; color: var(--ink-72); }
.prose strong { color: var(--ink); font-weight: 600; }
.on-ink .prose, .slab .prose { color: var(--paper-78); }
.on-ink .prose strong, .slab .prose strong { color: var(--paper); }

/* Labels are Archivo carrying tracking and weight, not a second
   family wearing a technical costume. */
.tag {
  font-size: .7rem; font-weight: 700;
  letter-spacing: .17em; text-transform: uppercase; color: var(--ink-58);
}
.on-ink .tag, .slab .tag { color: var(--paper-56); }
h3.tag { font-weight: 700; line-height: 1.4; letter-spacing: .17em; margin: 0 0 .25rem; }

/* Big numerals. Archivo at display weight, tabular so a column of
   figures aligns. */
.num { font-weight: 800; font-feature-settings: "tnum"; letter-spacing: -0.045em; }

/* The section label is the page's own structure, set as the literal
   opening words of the heading in the heading's own face, coloured.
   Not a label on its own line above the heading — that is the banned
   eyebrow regardless of where the DOM puts it. */
.step__t {
  display: inline; font: inherit; letter-spacing: inherit;
  text-transform: none; color: var(--accent);
}
.on-ink .step__t, .slab .step__t { color: var(--paper); }
.step__t::after { content: ". "; }

/* ── Nav — deliberately thin ──────────────────────────────── */
/* A landing page with one job gets no menu. Logo, one action.
   Every extra link is an exit that costs a booking. */

.nav { position: sticky; top: 0; z-index: 90; padding: .875rem 0; }
/* Solid, not a fade. The mark is Accent rust, and the hero behind it is
   Ink — accent on Ink measures 2.60:1 and is banned, so the bar cannot be
   allowed to go transparent under a sticky logo mid-scroll. */
.nav::before {
  content: ""; position: absolute; inset: 0;
  background: var(--paper);
  pointer-events: none;
}
.nav__in { position: relative; display: flex; align-items: center; gap: 1rem; justify-content: space-between; }

/* The logo is a raster file that may not be in place yet. The text
   lockup underneath is revealed by the img's own onerror, so the page
   is never missing its mark. */
.mark { display: inline-flex; align-items: center; text-decoration: none; flex: none; }
/* The logo file carries its own generous margin, so the lettering
   occupies roughly half the box height. Set taller than the mark needs
   to look, or it reads as small. */
.mark__img { height: 54px; width: auto; }
.mark__txt { display: none; font-weight: 800; font-size: 1.25rem; letter-spacing: -0.04em; text-transform: uppercase; }
.mark__txt em { font-style: normal; color: var(--accent); }
.mark--txt .mark__txt { display: inline; }
.foot .mark__img { height: 46px; }

/* ── Buttons ──────────────────────────────────────────────── */

.btn {
  display: inline-flex; align-items: center; gap: .6rem;
  padding: .95rem 1.5rem; border-radius: 999px; border: 1.5px solid var(--accent);
  background: var(--accent); color: var(--paper);   /* 5.96:1 — Ink on Accent is banned */
  font: 700 .95rem/1 var(--sans); letter-spacing: -0.01em;
  text-decoration: none; cursor: pointer;
  transition: background .3s var(--ease), border-color .3s var(--ease),
              color .3s var(--ease), transform .3s var(--ease);
}
.btn svg { width: 15px; height: 15px; flex: none; transition: transform .3s var(--ease); }
.btn:hover { background: var(--ink); border-color: var(--ink); transform: translateY(-2px); }
.btn:hover svg { transform: translateX(3px); }
.btn--sm { padding: .7rem 1.15rem; font-size: .875rem; }
.btn--lg { padding: 1.15rem 2rem; font-size: 1.03rem; }
.btn--ghost { background: transparent; border-color: var(--ink-16); color: var(--ink); }
.btn--ghost:hover { background: var(--ink); border-color: var(--ink); color: var(--paper); }
.on-ink .btn--ghost, .slab .btn--ghost { border-color: var(--paper-20); color: var(--paper); }
.on-ink .btn--ghost:hover, .slab .btn--ghost:hover { background: var(--paper); border-color: var(--paper); color: var(--ink); }
.btn--paper { background: var(--paper); border-color: var(--paper); color: var(--ink); }
.btn--paper:hover { background: var(--accent); border-color: var(--accent); color: var(--paper); }

/* The line under a CTA that removes the last hesitation. Scan-length,
   never a sentence. */
.btn-note { margin: .9rem 0 0; font-size: .8125rem; line-height: 1.5; color: var(--ink-58); }
.on-ink .btn-note, .slab .btn-note { color: var(--paper-56); }

/* ── Photography ──────────────────────────────────────────── */
/* Photographs ship untreated — see the note on .shot img below.
   Every slot IS its own empty state: an Ink field carrying the ECG
   device, revealed because the image tag deletes itself when the file
   is missing. */

.shot {
  position: relative; overflow: hidden;
  background-color: var(--ink);
  background-image:
    repeating-linear-gradient(-45deg, transparent 0 26px, rgba(244,241,234,.035) 26px 27px),
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 240 80' fill='none' stroke='%23A63328' stroke-width='2.4' stroke-linecap='square'%3E%3Cpath d='M2 46h22l10-26 12 46 12-34 8 14h64'/%3E%3C/svg%3E");
  background-repeat: repeat, no-repeat;
  background-position: 0 0, center;
  background-size: auto, min(46%, 320px) auto;
}
.hero__bg .shot { background-size: auto, min(38%, 420px) auto; }

/* Photographs ship in their own colour, untreated.

   This is a deliberate departure from Brand Guidelines v1.1, which
   mandates a duotone treatment (Ink shadows, Paper highlights) on all
   imagery. Ryan's call, 13 Aug 2026: real photographs of a real floor
   read as evidence, and a colour treatment on top of them reads as
   art direction. Do not reintroduce a filter here without asking.

   The dark scrims over the hero remain — those exist so type stays
   legible over a photograph, which is a contrast requirement rather
   than a treatment. */
.shot img {
  position: absolute; inset: 0;
  width: 100%; height: 100%; object-fit: cover;
}

/* ── Hero ─────────────────────────────────────────────────── */

.hero { position: relative; margin-top: -4.75rem; padding-top: 4.75rem; }
.hero__frame {
  position: relative; border-radius: var(--r); overflow: hidden;
  min-height: min(84vh, 780px); display: flex; flex-direction: column;
  justify-content: flex-end; isolation: isolate;
  /* Contrast floor: Paper type must never land on Paper if the image
     layer fails to paint. */
  background: var(--ink);
}
.hero__bg { position: absolute; inset: 0; z-index: -2; }
.hero__bg .shot, .hero__bg img { width: 100%; height: 100%; }
.hero__bg::after {
  content: ""; position: absolute; inset: 0; z-index: 1;
  background:
    linear-gradient(to top, rgba(26,26,23,.95) 8%, rgba(26,26,23,.76) 46%, rgba(26,26,23,.54) 100%);
}
.hero__body { position: relative; padding: clamp(2rem, 5vw, 4rem); padding-top: clamp(5rem, 13vw, 9rem); }
.hero .lede { margin-top: 1.5rem; }
.hero__acts { display: flex; flex-wrap: wrap; gap: .7rem; margin-top: 2.25rem; align-items: center; }

.hero__bar {
  position: relative; display: grid; gap: 1px;
  grid-template-columns: repeat(auto-fit, minmax(180px, 1fr));
  background: var(--paper-20); border-top: 1px solid var(--paper-20);
}
.hero__bar > div {
  background: rgba(26,26,23,.84); padding: 1.4rem clamp(1.25rem, 3vw, 2rem);
  backdrop-filter: blur(6px);
}
.hero__bar svg { width: 19px; height: 19px; color: var(--accent); margin-bottom: .8rem; }
.hero__bar p { margin: 0; font-size: .8125rem; line-height: 1.5; color: var(--paper-56); }
.hero__bar b { display: block; color: var(--paper); font-weight: 700; font-size: .875rem; margin-bottom: .15rem; }

/* ── Sections ─────────────────────────────────────────────── */

.sec { padding-block: var(--sec); }
.sec--tight { padding-block: clamp(3.25rem, 6.5vw, 5.5rem); }/* Any Ink surface flips the whole foreground. Setting background
   without foreground leaves Ink type on an Ink ground. */
.on-ink { color: var(--paper); }

/* An Ink surface. Every rule scoped to .on-ink also applies inside a
   .slab, so text inside one never has to be corrected by hand. Setting
   the background without the foreground is how a slab ends up rendering
   dark type on a dark ground. */
.slab { background: var(--ink); color: var(--paper); border-radius: var(--r); overflow: hidden; }
/* The one line in a slab that carries the point. */
.slab__lead {
  color: var(--paper); font-weight: 700; font-size: 1.15rem;
  line-height: 1.35; letter-spacing: -0.02em;
}

.head { margin-bottom: clamp(2.25rem, 4.5vw, 3.5rem); }
.head .prose { margin-top: 1.35rem; max-width: 56ch; }

/* ── Self-check ───────────────────────────────────────────── */
/* The page's highest-engagement element. It qualifies the reader to
   themselves before any claim is made. */

.check { margin-top: clamp(2.25rem, 4.5vw, 3.25rem); max-width: 820px; }
.check__list { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--ink-14); }
.check__list li { border-bottom: 1px solid var(--ink-14); }
.check__list label {
  display: flex; gap: 1rem; align-items: flex-start; padding: 1.1rem .25rem;
  cursor: pointer; line-height: 1.45; transition: color .2s var(--ease);
  font-size: 1.0625rem;
}
.check__list label:hover { color: var(--accent); }
.check__list input {
  appearance: none; -webkit-appearance: none; flex: none;
  width: 1.2rem; height: 1.2rem; margin-top: .22rem;
  border: 1.5px solid var(--ink-30); border-radius: 6px; background: transparent;
  cursor: pointer; transition: background .2s var(--ease), border-color .2s var(--ease);
}
.check__list input:checked { background: var(--accent); border-color: var(--accent); }
.check__list input:checked::after {
  content: ""; display: block; width: 100%; height: 100%;
  background: no-repeat center/.7rem url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='%23F4F1EA' stroke-width='2.4'%3E%3Cpath d='M3 8.5l3.2 3.2L13 4.9'/%3E%3C/svg%3E");
}
.check__out {
  margin-top: 1.75rem; padding: 1.35rem 1.5rem; border-radius: var(--r-sm);
  background: var(--ink-08); display: flex; flex-wrap: wrap; gap: .35rem 1.25rem;
  align-items: baseline; font-size: .95rem; line-height: 1.5; color: var(--ink-72);
  transition: background .3s var(--ease);
}
.check__n { font-size: .75rem; font-weight: 700; letter-spacing: .1em; color: var(--ink-58); white-space: nowrap; text-transform: uppercase; }
.check[data-live="on"] .check__out { background: rgba(166,51,40,.09); color: var(--ink); }
.check[data-live="on"] .check__n { color: var(--accent); }
/* The tally earns a CTA only once enough boxes are ticked to make it
   true. Shown by script, so it never appears on a blank list. */
.check__cta { display: none; margin-top: 1.25rem; }
.check[data-live="on"] .check__cta { display: inline-flex; }

/* ── The three things already tried ───────────────────────── */

.buckets { display: grid; gap: 1px; background: var(--ink-14); border-radius: var(--r-sm); overflow: hidden; }
@media (min-width: 880px) { .buckets { grid-template-columns: repeat(3, 1fr); } }
.buckets > div { background: var(--paper); padding: 1.85rem 1.6rem; }
.buckets h3 { font-size: 1.05rem; font-weight: 700; letter-spacing: -0.02em; margin-bottom: 1.1rem; }
.buckets ul { list-style: none; margin: 0; padding: 0; }
.buckets li {
  padding: .8rem 0 .8rem 1.75rem; position: relative;
  border-top: 1px solid var(--ink-14); font-size: .9375rem; line-height: 1.5; color: var(--ink-72);
}
.buckets li::before {
  content: ""; position: absolute; left: 0; top: 1.4rem;
  width: 11px; height: 1.5px; background: var(--accent);
}

/* ── Stats ────────────────────────────────────────────────── */

.stats {
  display: grid; gap: 1px; background: var(--ink-14);
  border-radius: var(--r-sm); overflow: hidden;
  grid-template-columns: 1fr;
}
@media (min-width: 560px) { .stats { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 920px) { .stats { grid-template-columns: repeat(3, 1fr); } }
.stats--proof { margin-top: clamp(2.5rem, 5vw, 3.5rem); }
.stats > div { background: var(--paper); padding: 1.7rem 1.5rem; }
.on-ink .stats, .slab .stats { background: var(--paper-20); }
.on-ink .stats > div, .slab .stats > div { background: var(--ink); }
.stats dt { font-size: clamp(2.3rem, 4.4vw, 3.2rem); line-height: 1; margin-bottom: .55rem; }
.stats dd { margin: 0; font-size: .9rem; line-height: 1.5; color: var(--ink-58); }
.on-ink .stats dd, .slab .stats dd { color: var(--paper-56); }
.stats .accent { color: var(--accent); }
.on-ink .stats .accent, .slab .stats .accent { color: var(--paper); }   /* accent on Ink fails AA */

/* ── Obstacle rows ────────────────────────────────────────── */

.rows { border-top: 1.5px solid currentColor; }
.row {
  display: grid; gap: .55rem 2.5rem; padding: 1.75rem 0;
  border-bottom: 1px solid var(--paper-20); align-items: start;
}
/* Accent on Ink measures 2.60:1 and fails AA. On Ink surfaces accent is
   reserved for non-text elements only. */
.row__i { font-size: .75rem; font-weight: 700; color: var(--paper-56); letter-spacing: .1em; padding-top: .3rem; }
.row__a { color: var(--paper-56); line-height: 1.5; }
.row__b { color: var(--paper); font-weight: 700; line-height: 1.4; }
@media (min-width: 820px) { .row { grid-template-columns: 2.5rem 1fr 1fr; } }

/* ── What the 30 minutes covers ───────────────────────────── */
/* The most load-bearing section on a booking page. Uncertainty about
   what happens on a call is the largest unspoken objection, and it is
   answered by showing the clock rather than describing a vibe. */

/* An <ol>, so the browser's default list indent has to go or the cards
   sit 40px right of every other block on the page. */
.agenda {
  list-style: none; margin: 0; padding: 0;
  display: grid; gap: 1px; background: var(--ink-14);
  border-radius: var(--r-sm); overflow: hidden;
}
@media (min-width: 880px) { .agenda { grid-template-columns: repeat(3, 1fr); } }
.agenda > li { background: var(--paper); padding: 1.85rem 1.6rem; list-style: none; display: flex; flex-direction: column; }
.agenda__t {
  font-size: .75rem; font-weight: 700; letter-spacing: .15em;
  text-transform: uppercase; color: var(--accent);
  margin: 0 0 1rem; display: flex; align-items: center; gap: .6rem;
}
.agenda__t::before { content: ""; width: 20px; height: 1.5px; background: var(--accent); flex: none; }
.agenda h3 { font-size: 1.15rem; font-weight: 700; letter-spacing: -0.022em; line-height: 1.25; margin-bottom: .7rem; }
.agenda p { margin: 0; font-size: .9375rem; line-height: 1.6; color: var(--ink-72); }

/* ── What the score is made of ────────────────────────────── */
/* An <ol>: the weights are the point, so the numeral leads each card
   and Method takes the Ink treatment because it carries half. */

.areas {
  list-style: none; margin: 0; padding: 0;
  display: grid; gap: 1px; background: var(--ink-14);
  border-radius: var(--r-sm); overflow: hidden;
}
@media (min-width: 880px) { .areas { grid-template-columns: repeat(3, 1fr); } }
.areas > li { background: var(--paper); padding: 1.85rem 1.6rem; display: flex; flex-direction: column; }
.areas__w {
  margin: 0 0 .9rem; font-size: 1.05rem; font-weight: 700;
  color: var(--accent); letter-spacing: -0.02em; line-height: 1;
}
.areas__w .num { font-size: 2.6rem; letter-spacing: -0.05em; }
.areas h3 { font-size: 1.15rem; font-weight: 700; letter-spacing: -0.022em; margin-bottom: .7rem; }
.areas p:last-child { margin: 0; font-size: .9375rem; line-height: 1.6; color: var(--ink-72); }
/* Method carries half the score, so it carries the weight visually.
   Accent on Ink measures 2.60:1 and fails, so the numeral goes Paper. */
/* `.areas > li` is more specific than a lone class, so the Ink override
   has to match the element too or the card renders Paper on Paper. */
.areas > li.areas--lead { background: var(--ink); color: var(--paper); }
.areas > li.areas--lead .areas__w,
.areas > li.areas--lead h3 { color: var(--paper); }
.areas > li.areas--lead p:last-child { color: var(--paper-78); }

/* The band scale. Two poles are named because only two are public; the
   middle steps are drawn as steps rather than given invented labels. */
.scale { margin-top: clamp(2rem, 4vw, 2.75rem); }
.scale .tag { display: block; margin-bottom: .9rem; }
.scale__bar { display: grid; grid-template-columns: repeat(4, 1fr); gap: 4px; }
.scale__bar i { height: 10px; border-radius: 3px; background: var(--ink-14); }
.scale__bar i:first-child { background: var(--ink-30); }
.scale__bar i:last-child { background: var(--accent); }
.scale__ends { display: grid; gap: 1.25rem; margin-top: 1.1rem; }
@media (min-width: 700px) {
  .scale__ends { grid-template-columns: 1fr 1fr; gap: 2.5rem; }
  .scale__ends > div:last-child { text-align: right; }
}
.scale__ends b { display: block; font-size: 1.0625rem; font-weight: 700; letter-spacing: -0.02em; }
.scale__ends > div:last-child b { color: var(--accent); }

/* The 3 outputs, listed inside the Ink panel. */
.leave { list-style: none; margin: 1.35rem 0; padding: 0; counter-reset: leave; }
.leave li {
  position: relative; padding: 0 0 1.1rem 2.1rem; counter-increment: leave;
  font-size: .9375rem; line-height: 1.55; color: var(--paper-56);
}
.leave li::before {
  content: counter(leave); position: absolute; left: 0; top: 0;
  font-size: .75rem; font-weight: 700; color: var(--paper-56);
  border: 1px solid var(--paper-20); border-radius: 50%;
  width: 1.4rem; height: 1.4rem; display: grid; place-items: center;
}
.leave b { display: block; color: var(--paper); font-weight: 700; margin-bottom: .15rem; }

/* ── The after picture ────────────────────────────────────── */
/* Aspiration, set larger than body copy. These are the sentences a
   founder says when describing what they actually want, so they get
   read as statements rather than as a feature list. */

.after { list-style: none; margin: 0; padding: 0; display: grid; gap: 1px; background: var(--ink-14); border-radius: var(--r-sm); overflow: hidden; }
@media (min-width: 820px) { .after { grid-template-columns: 1fr 1fr; } }
.after li {
  background: var(--paper); padding: 1.6rem 1.5rem 1.6rem 3.35rem;
  position: relative; font-size: 1.075rem; font-weight: 600;
  line-height: 1.42; letter-spacing: -0.018em; text-wrap: pretty;
}
.after li::before {
  content: ""; position: absolute; left: 1.5rem; top: 2.05rem;
  width: 13px; height: 8px; border-left: 2px solid var(--accent);
  border-bottom: 2px solid var(--accent); transform: rotate(-45deg);
}

/* ── The story video ──────────────────────────────────────── */
/* Given room rather than tucked into a column. It is the only place
   on the page where the argument is made by a person instead of by a
   number, so it gets the width to be watched. */

.story { max-width: 860px; margin-inline: auto; scroll-margin-top: 6rem; }
.story--portrait { max-width: 380px; }
.story .vid__shot,
.story .vid__frame { aspect-ratio: 16 / 9; box-shadow: 0 24px 60px -28px rgba(26,26,23,.55); }
.story--portrait .vid__shot,
.story--portrait .vid__frame { aspect-ratio: 9 / 16; }
.story .vid__btn { width: 68px; height: 68px; }
.story .vid__btn svg { width: 26px; height: 26px; }

/* ── Video testimonials ───────────────────────────────────── */
/* Each card is a facade: still image plus play button, no player
   attached until it is clicked. Ten embeds loaded up front would cost
   several megabytes and stall the page on a phone.

   One documented exception to the brand's duotone rule: video stills
   keep their own colour. Duotoning a poster and then playing a
   full-colour video reads as a rendering fault rather than a
   treatment, so these get an Ink scrim for contrast instead. */

.vids { list-style: none; margin: 0; padding: 0; display: grid; gap: 1.75rem 1.5rem; }
@media (min-width: 640px) { .vids { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) { .vids { grid-template-columns: repeat(3, 1fr); } }

/* Phone video shot upright. Narrower cards so a 9:16 frame is not
   scaled to absurdity, and more of them per row. */
.vids--portrait { gap: 1.75rem 1.25rem; }
@media (min-width: 560px)  { .vids--portrait { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 860px)  { .vids--portrait { grid-template-columns: repeat(3, 1fr); } }
@media (min-width: 1100px) { .vids--portrait { grid-template-columns: repeat(4, 1fr); } }
.vids--portrait .vid__shot,
.vids--portrait .vid__frame { aspect-ratio: 9 / 16; }
.vids--portrait .vid__btn { width: 50px; height: 50px; }
.vids--portrait .vid__quote { font-size: .9875rem; }

.vid { display: flex; flex-direction: column; }

.vid__shot,
.vid__frame {
  position: relative; width: 100%; aspect-ratio: 16 / 9;
  border-radius: var(--r-sm); overflow: hidden; background: var(--ink);
  border: 0; padding: 0; display: block;
}
.vid__shot { cursor: pointer; }
.vid__shot img {
  position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover;
  transition: transform .5s var(--ease);
}
/* Scrim: lifts the play control off a bright still without draining
   the image. */
.vid__shot::after {
  content: ""; position: absolute; inset: 0;
  background: linear-gradient(to top, rgba(26,26,23,.55), rgba(26,26,23,.12));
  transition: opacity .35s var(--ease);
}
.vid__shot:hover img { transform: scale(1.04); }
.vid__shot:hover::after { opacity: .75; }

.vid__btn {
  position: absolute; inset: 0; margin: auto; z-index: 2;
  width: 58px; height: 58px; border-radius: 50%;
  display: grid; place-items: center;
  background: var(--accent); color: var(--paper);   /* 5.96:1 */
  box-shadow: 0 10px 30px rgba(26,26,23,.4);
  transition: transform .35s var(--ease), background .35s var(--ease);
}
.vid__shot:hover .vid__btn { transform: scale(1.09); background: var(--paper); color: var(--ink); }
.vid__btn svg { width: 22px; height: 22px; margin-left: 3px; }

.vid__frame iframe,
.vid__frame video { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; display: block; }

.vid__meta { padding-top: 1.1rem; }
.vid__quote {
  margin: 0 0 .7rem; font-size: 1.0625rem; font-weight: 600;
  line-height: 1.4; letter-spacing: -0.02em; color: var(--ink); text-wrap: pretty;
}
.vid__who { margin: 0; font-size: .8125rem; line-height: 1.45; color: var(--ink-58); }
.vid__who b { font-weight: 700; color: var(--ink-72); }
.vid__who b::after { content: " · "; font-weight: 400; color: var(--ink-30); }

/* ── Fit and objections ───────────────────────────────────── */

.fit { display: grid; gap: 1.5rem; }
@media (min-width: 820px) { .fit { grid-template-columns: 1fr 1fr; gap: 2.5rem; } }
.fit ul { list-style: none; margin: 1.25rem 0 0; padding: 0; }
.fit li { padding: .8rem 0 .8rem 1.85rem; position: relative; border-bottom: 1px solid var(--ink-14); font-size: .95rem; line-height: 1.5; }
.fit li:last-child { border-bottom: 0; }
.fit li svg { position: absolute; left: 0; top: 1.05rem; width: 13px; height: 13px; }
.fit--no li { color: var(--ink-58); }
.fit--yes li svg { color: var(--accent); }
.fit--no li svg { color: var(--ink-30); }

.faq { border-top: 1.5px solid var(--ink); max-width: 860px; }
.faq details { border-bottom: 1px solid var(--ink-14); }
.faq summary {
  list-style: none; cursor: pointer; padding: 1.4rem 3rem 1.4rem 0;
  position: relative; font-weight: 700; font-size: 1.075rem; line-height: 1.35;
  letter-spacing: -0.015em; transition: color .2s var(--ease);
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary:hover { color: var(--accent); }
.faq summary::after,
.faq summary::before {
  content: ""; position: absolute; right: .35rem; top: 2.05rem;
  width: 14px; height: 1.75px; background: var(--accent);
  transition: transform .35s var(--ease);
}
.faq summary::before { transform: rotate(90deg); }
.faq details[open] summary::before { transform: rotate(0deg); }
.faq details p { margin: 0 0 1.4rem; max-width: 66ch; color: var(--ink-72); }

/* ── Who runs it ──────────────────────────────────────────── */

.two { display: grid; gap: clamp(2rem, 5vw, 4.5rem); }
@media (min-width: 900px) {
  .two { grid-template-columns: 1.06fr .94fr; align-items: center; }
  .two--wide { grid-template-columns: 1.25fr .75fr; align-items: start; }
}
.bio__shot { border-radius: var(--r); aspect-ratio: 4 / 5; }
.pull {
  font-weight: 700; font-size: clamp(1.2rem, 2.3vw, 1.6rem);
  line-height: 1.28; color: var(--ink); letter-spacing: -0.03em;
  margin: clamp(1.75rem, 3.5vw, 2.25rem) 0 0; padding-left: clamp(1.1rem, 2.5vw, 1.6rem);
  border-left: 2px solid var(--accent);
}

/* ── Booking ──────────────────────────────────────────────── */

.book { scroll-margin-top: 6rem; }
/* The scheduler is a third-party iframe. It gets an Ink frame so a slow
   or blocked load never shows a bare white rectangle mid-page.

   Height is only reserved once a scheduler actually exists. With no
   booking link set, a 620px Ink void around one button reads as a
   broken page rather than as a panel, so the block hugs its contents
   instead. app.js adds .embed--live when BOOKING_URL is filled in. */
.embed {
  border-radius: var(--r); overflow: hidden; background: var(--ink);
  border: 1.5px solid var(--ink-16); position: relative;
}
.embed--live { min-height: 760px; }
/* Sits ABOVE the fallback. Both are in the panel at once: the fallback
   is the safety net if a corporate network or blocker kills the embed,
   so the iframe has to win the stacking order or it is hidden behind it. */
.embed iframe { position: relative; z-index: 2; display: block; width: 100%; height: 760px; border: 0; }
/* Static by default so it sets the panel's height. Once a scheduler is
   live it goes underneath the iframe, still reachable if that iframe is
   blocked by a corporate network or an ad blocker. */
.embed__fallback {
  display: grid; place-content: center; gap: 1.1rem;
  text-align: center; padding: clamp(2.25rem, 5vw, 3.25rem) 1.75rem; color: var(--paper);
}
.embed--live .embed__fallback { position: absolute; inset: 0; z-index: 1; }
.embed__fallback p { margin: 0; color: var(--paper-78); max-width: 44ch; }
.embed__acts { display: flex; flex-wrap: wrap; gap: .7rem; justify-content: center; margin-top: .5rem; }

.direct { display: grid; gap: 1px; background: var(--ink-14); border-radius: var(--r-sm); overflow: hidden; margin-top: 1.5rem; }
@media (min-width: 700px) { .direct { grid-template-columns: 1fr 1fr; } }
.direct a {
  background: var(--paper); padding: 1.35rem 1.5rem; text-decoration: none;
  display: flex; align-items: center; gap: .9rem;
  transition: background .25s var(--ease);
}
.direct a:hover { background: var(--ink-08); }
.direct svg { width: 20px; height: 20px; color: var(--accent); flex: none; }
.direct b { display: block; font-size: .95rem; font-weight: 700; }
.direct span { font-size: .8125rem; color: var(--ink-58); }

/* ── Closing band ─────────────────────────────────────────── */

.close {
  position: relative; border-radius: var(--r); overflow: hidden;
  text-align: center; isolation: isolate;
  background: var(--ink);
}
.close__in { padding: clamp(3.25rem, 8vw, 6rem) clamp(1.5rem, 5vw, 4rem); }
/* The closing headline is a two-clause diagnosis rather than a short
   line, so it needs more measure than the 22ch display default. */
.close__h { max-width: 30ch; }
.close .lede, .close .prose { margin-inline: auto; }
.close__acts { display: flex; flex-wrap: wrap; gap: .7rem; justify-content: center; margin-top: 2.25rem; }

/* ── Sticky mobile action ─────────────────────────────────── */
/* On a phone the hero CTA scrolls away within one swipe and the booking
   section is a long way down. Hidden on desktop, where the scroll
   distance is short enough not to need it. */

.dock {
  position: fixed; left: 0; right: 0; bottom: 0; z-index: 80;
  padding: .75rem var(--pad) calc(.75rem + env(safe-area-inset-bottom));
  background: rgba(244,241,234,.94);
  backdrop-filter: blur(10px);
  border-top: 1px solid var(--ink-14);
  display: none;
  transform: translateY(110%);
  transition: transform .35s var(--ease);
}
.dock .btn { width: 100%; justify-content: center; }
.dock[data-show="on"] { transform: none; }
@media (max-width: 820px) { .dock { display: block; } body { padding-bottom: 5rem; } }

/* ── Footer ───────────────────────────────────────────────── */

/* Kept tight. The footer is the last thing between a reader and the
   end of the page; it should close the page, not add a room to it. */
.foot { border-top: 1px solid var(--ink-14); padding-block: 1.5rem 1.5rem; margin-top: clamp(2.5rem, 5vw, 4rem); }
.foot__top { display: flex; flex-wrap: wrap; gap: 1.25rem 2rem; justify-content: space-between; align-items: center; }
/* Tagline sits beside the mark, not under it. Stacking them made the
   footer's top row twice as tall as its content needed. */
.foot__brand { display: flex; align-items: center; gap: .9rem; flex-wrap: wrap; }
.foot__tag { font-size: .95rem; font-weight: 600; color: var(--ink-58); margin: 0; letter-spacing: -0.02em; }
.foot nav { display: flex; flex-wrap: wrap; gap: .35rem 1.75rem; }
.foot nav a { font-size: .9rem; font-weight: 600; text-decoration: none; color: var(--ink-72); }
.foot nav a:hover { color: var(--accent); }

/* ── Legal footer and policy pages ────────────────────────── */
/* The consent line is centred and quiet. It has to be present and
   readable, and it should not compete with the action above it. */

.foot__legal {
  margin-top: 1.1rem; padding-top: 1.1rem;
  text-align: center;
}
.foot__legal p { margin: 0 0 .6rem; font-size: .8125rem; line-height: 1.6; color: var(--ink-58); }
.foot__legal p:nth-child(2) { max-width: 76ch; margin-inline: auto; }
.foot__legal a { color: var(--ink-72); text-decoration: underline; text-underline-offset: 2px; }
.foot__legal a:hover { color: var(--accent); }
.foot__links { display: flex; flex-wrap: wrap; gap: .5rem .75rem; justify-content: center; margin-bottom: 0; }
.foot__links a { color: var(--accent); text-decoration: none; font-weight: 600; }
.foot__links a:hover { text-decoration: underline; }
.foot__links span { color: var(--ink-30); }

/* Policy pages. One column, generous measure, no decoration — these
   exist to be read and found, not to persuade. */
.doc { max-width: 74ch; margin-inline: auto; }
.doc h1 { margin-bottom: .6rem; }
.doc__date {
  font-size: .75rem; font-weight: 700; letter-spacing: .12em;
  text-transform: uppercase; color: var(--ink-58); margin-bottom: 2rem;
}
.doc .lede { max-width: none; margin-bottom: 2.5rem; }
.doc h2 {
  font-size: clamp(1.2rem, 2vw, 1.45rem); font-weight: 700;
  letter-spacing: -0.025em; line-height: 1.2;
  margin: 2.5rem 0 .9rem; padding-top: 1.5rem; border-top: 1px solid var(--ink-14);
}
.doc p { color: var(--ink-72); line-height: 1.65; }
.doc b, .doc strong { color: var(--ink); font-weight: 600; }
.doc ul { margin: 0 0 1.15em; padding: 0; list-style: none; }
.doc li {
  position: relative; padding: 0 0 .8rem 1.6rem;
  color: var(--ink-72); line-height: 1.6;
}
.doc li::before {
  content: ""; position: absolute; left: 0; top: .65rem;
  width: 9px; height: 1.5px; background: var(--accent);
}
.doc a { color: var(--accent); text-decoration: underline; text-underline-offset: 2px; }
.doc__back { margin-top: 3rem; padding-top: 1.75rem; border-top: 1.5px solid var(--ink); }
.doc__back a { font-weight: 700; }

/* ── The one authored motion ──────────────────────────────── */
/* One orchestrated moment, on the hero, once. The trust-bar cells
   resolve left to right as the headline settles — the page steadying
   itself, which is the thing being sold. Not repeated down the scroll. */

@media (prefers-reduced-motion: no-preference) {
  .hero__body > * { animation: settle .85s var(--ease) both; }
  .hero__body > :nth-child(2) { animation-delay: .07s; }
  .hero__body > :nth-child(3) { animation-delay: .14s; }
  .hero__body > :nth-child(4) { animation-delay: .21s; }
  .hero__bar > div { animation: settle .7s var(--ease) both; }
  .hero__bar > div:nth-child(1) { animation-delay: .30s; }
  .hero__bar > div:nth-child(2) { animation-delay: .38s; }
  .hero__bar > div:nth-child(3) { animation-delay: .46s; }
  .hero__bar > div:nth-child(4) { animation-delay: .54s; }

  @keyframes settle {
    from { opacity: 0; transform: translateY(20px); filter: blur(6px); }
    to   { opacity: 1; transform: none; filter: blur(0); }
  }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; transition-duration: .01ms !important; }
}